Live Video Stream & Twitter Integration

Jarvis Cocker is a British musician probably best known as the former frontman for the band, Pulp. He is currently (as in now through tomorrow) set up in the London Underground for a series of ongoing performances that are being streamed live on the Web. Interesting idea from a publicity standpoint, but from a design and web perspective, I’m more interested in the integration of the accompanying Twitter feed. I’m starting to see more examples of these across the Web and believe they’ll become even more ubiquitous as marketers strive to get more real-time conversations happening around their brands.

With the companion Twitter feed, it's not only the artist that gets to share the spotlight.

Effective Use of Twitter

In my opinion, many companies and individuals (myself included) struggle to put their Twitter feeds to good use. While it wasn’t a use of their own feed that makes this video interesting, it does relate how one company, P.F. Chang’s, capitalized on the real-time nature of the medium to make one customer a fan for life. And if Twitter is capable of doing that for P.F. Chang’s, who’s to say it couldn’t do something remarkable for your business, too.