Guerilla Marketing: Best Of…

From a blog I listed last week as one I turn to for frequent inspiration, Francesco had outdone himself with this compendium of 80 terrific guerilla marketing tactics. As a big fan of street art, I think there is a very fine line between it and guerilla marketing. I also find it interesting that one is commonly accepted while the other is often looked upon with scorn (admittedly, I’m not a fan of mindless graffiti scribbling). I guess society finds corporate messaging more palatable than artistic endeavors.

Awesome Design Inspiration

So we all turn to different places for inspiration from time to time, and over time I’ve come to realize that there are a number of blogs that I visit more frequently than others. Some of these, in fact, I visit daily. Enjoy:

http://blogof.francescomugnai.com/
Today this blog has a feature on the works of Banksy, my all-time favorite street artist. But there’s much more cool stuff and thought here than that.

http://www.smashingmagazine.com/
No surprises here to anyone actively involved in the Web design business.

http://ffffound.com/
Not a design site, per say, but rather “a web service that not only allows the users to post and share their favorite images found on the web, but also dynamically recommends each user’s tastes and interests for an inspirational image-bookmarking experience!!” Emphasis is theirs, and I’ll forgive the double exclamation points because I like their site that much!!

http://www.coolhunting.com/
Objects, videos and other cool stuff that you could buy (they’re not selling it) if you were rich and fabulous enough. 

http://www.everyoneisanartdirector.com/
I might go so far as to call this site “edgy.” Artistic endeavors served fresh every day. 

 

I have seen the future of the Web…

I recently came across the ground-breaking (my word, maybe not yours) website for digital agency Modernista, at modernista.com. It’s a pageless concept that utilizes the existing framework of the web to serve it’s information. Want to see their work? They take you to Flickr and YouTube. Want to know about their history? See their page on Wikipedia. Press releases, news? Served up on a Google news feed.

Modernista.com: page-less website awesome-ness

 

 

From an experiential and design perspective, there is room for improvement. The navigation device could be more elegant and I’d like to see it move more quickly and have a more persistent location as it moves from site to site, but I’m not here to hate. Frankly, I find this to be a brilliant example of work and an approach that anyone developing a site should explore.

Many of the clients I work with are rebuilding their 3-4 year old sites to better align with current technology. But why? As the modernista site so clearly articulates, there is no reason to invest in infrastructure when you can serve your entire site and experience on the existing backbone of the web. From a UX standpoint, your users are simply finding your content on sites they, probably, already have at least a passing familiarity with. 

I like this approach for portal and aggregator sites as well. But in fairness, I think the challenges of maintaining the content might prove to be more challenging than your own content management system, but who knows? Maybe in the long run, at least from an economics perspective, it would pay off to have more effort in content posting and updating than in technology maintenance and infrastructure redevelopment?